Eat Dust is a headstrong and rebellious contemporary lifestyle brand based in Antwerp, Belgium. Founded in 2010 by longtime friends and new friends of ours, Rob Harmsen and Keith Hioco. This dynamic duo merges classic menswear and their love of denim with a wide range of influences. From old Western, military wear, Americana, motorcycling to skateboarding, and musical subcultures, Eat Dust always creates with an open mind and the need to push forward. Founded on the principles of uncompromising vision, the pursuit of quality, integrity, and originality, this includes taking a stance against unethical manufacturing. All production, sourcing, and fabric development occur in Europe.